Underexposed

Grow your audience.
Get your work seen.

Underexposed is a community-based marketing and social media course for photographers like yourself.

Built around bite-sized weekly challenges, you’ll learn how to build an audience and get the exposure you work deserves — one focused task at a time.

And we’re doing it together, week by week.

What to expect

Every week you’ll get a new challenge.

This course is stripped down to what truly matters

Not a list of surface-level tips like “post 3 times a week” or “use hashtags.”

It’s about the things that move the needle.

It won’t be easy
But if you want to make a name for yourself as a photographer and grow your audience, it’ll be worth it.

“Your advice was spot on, Frederik.
Let me know when you’re in the bay area next time.”
— Mike, Instagram Co-founder

Social Media

Use Instagram to share your work without selling your soul. I’ll break down how to stay consistent, tell stories, and grow an audience that actually cares.

Website

Your site should show what you do—and make people remember it. Learn how to structure it, write better, and build something that reflects your voice.

Rank on Google

If no one can find you, your work stays hidden.
This is a no-nonsense guide to getting seen on Google, step by step.

Reach Journalists

Want your photos featured in real publications?
Learn how to reach out, pitch your story, and get your work out into the world.

Learn to create videos

Reels, behind-the-scenes, simple edits that feel like you. This will show you how to make videos that get your work seen—without overthinking it.

This platform is for any photographer who wants to get their work in front of the right people.

Whether you’re a beginner looking to build your online presence from scratch or you are a full-time professional photographer with a large audience - in fact a lot of the strategies I’m walking you through are extra effective if you a presence, following and website.

    • Define your brand

    • Specify your niche

    • Asses your goals

  • Which CMS to choose? How do I rank on Google?

    • How to grow a following on each of the popular social networks.

    • 60% of all online searches are now carried out on a mobile device

    • 46% of the searches on Google are have local intent.

    • How do you take advantage of this as a photographe

    • How do you find and reach out to potential clients?

    • How will you be top-of-mind when they need your style of photography?

Why listen to me?

I wasn’t always a photographer. Since I was 18, I’ve worked in digital marketing, consulting both photographers and Fortune 500 companies.

Now, I’m sharing the strategy I used to grow my own audience—rooted in 17 years of experience and specifically tailored for photographers.

What entrepreneurs say about Frederik

  • Your advice was spot on. Let me know next time you're in the Bay Area

  • “I thought I knew everything about analytics. Then I spoke to Frederik.

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 FAQs

  • No. This course is for any photographer who wants to increase their online visibility, whether you’re a hobbyist or a professional photographer.

  • Yes, of course. If you have a photography friend or colleague you’d recommend the course too, sign up here and you’ll get a referral reward.